Alpine chose to offer an innovative and immersive customer experience within its dealerships by allowing visitors to discover its vehicles directly… through simulation.
To bring this vision to life, the brand partnered with LPSIMU to design and build fully custom simulators that reflect Alpine’s identity and high standards.
Each simulator is specifically designed to capture the Alpine universe: custom styling, faithful cockpit integration, and an optimized setup delivering an intuitive and realistic driving experience. The goal is to allow every visitor to enjoy a first taste of driving sensations, whether on road or track, within a fully immersive virtual environment.
Several dealerships have already been equipped, including Alpine Rome in Italy, Brice-Comte-Robert, Mantes-Vexin, with many more locations set to follow soon across France and Europe.
This partnership with Alpine perfectly reflects LPSIMU’s vision: delivering premium, tailor-made simulators capable of creating real added value, whether in motorsport, events, or customer experience environments.
A strong collaboration that demonstrates how simulation is becoming a key part of modern brand experiences.
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